love&strife

love&strife is a modern Greek skincare brand founded by Αναστασία Ζαχαροπούλου / Anastasia Zacharopoulou, created to challenge outdated beauty norms and offer skincare that is inclusive, empowering, and mindful. With a mission to redefine beauty, the brand blends science, nature, and self-acceptance into every formula.

Rooted in values like gender inclusivity, balance, and sustainability, love&strife believes that beauty is for everyone — and starts by listening to your skin. Their minimalist, effective product lineup includes the deeply purifying **Overnight Earth Mask**, the revitalizing **Clay Fire Mask**, and reusable **Eye Masks** that support eco-conscious beauty routines.

With vegan, cruelty-free formulations and eco-friendly packaging, the brand stands for real change in the beauty industry. Chemistry is embraced as the bridge between nature and innovation — not something to fear, but to celebrate.

Choose love&strife and experience a skincare philosophy where self-love, science, and sustainability meet.